Today, Bare Necessities, the world’s leading intimates e-tailer, relaunches with ‘Live Intimately,’ a campaign designed to spark meaningful conversation around building connections and redefining intimacy. The campaign introduces a partnership with celebrity fashion stylist Kate Young, proprietary brand BARE by Bare Necessities, and new loyalty program Seamless as the first of many steps to transform the company and lead the way toward an authentic, unfiltered view of intimacy within the intimate apparel category.
“The intimate apparel category has historically had a narrow, sexualized view of intimacy that only scratches the surface of what intimacy is and can be. We want to ignite a dialogue about true intimacy and how intimate apparel can play a role in fostering it. In our virtual world, we miss the importance of intimacy and our focus at Bare Necessities is on real human connection. From hyper personal conversations with Bra Fit Experts to a line co-created with our community, intimacy is in our DNA.” says Chief Marketing Officer Bernadette Fitzpatrick.
The ‘Live Intimately’ campaign sheds light on the fact that people have been conditioned to hide their vulnerability, which stands in the way of intimacy. Bare Necessities found that nearly two thirds of women do not feel they have a close connection to their body, so the brand partnered with renowned photographers, directors and multi-disciplinary artists Tierney Gearon, Mayan Toledano, Luke Gilford, Lelanie Foster and Olivia Bee to capture their most intimate moments between themselves and their loved ones to show what modern intimacy really looks like and support others in their personal intimacy journeys.
While more than a quarter of women feel more connected to their body when they wear a bra and underwear that fit well and are comfortable1, 43% of women say finding their size is their biggest bra-fit challenge2. Bare Necessities’ team of Bra Fit Experts combine empathy with expertise to help customers feel comfortable and supported, bringing real human connection back to ecommerce with intimate consultations to find the best fit.
The following new elements will better support shoppers in finding the perfect fit, helping them connect to their bodies and to their loved ones:
Let’s redefine intimacy together. Share what intimacy means to you on your social channels with #LiveIntimately.
For over 20 years, it’s been our mission to make you feel comfortable and confident in your most intimate layer. We do that by carrying the full spectrum of sizes in 140 brands (you can’t get that off the rack). By curating styles and colors that will make you feel amazing. By cultivating a community where you can express yourself freely. And by reminding you that, while size is a start, fit is what really matters. From our Bra Fit Finder to our in-house squad of Bra Fit Experts, we’re here to make your today a great day.
Delta Galil Industries is a global manufacturer and marketer of branded and private label apparel products for men, women and children. Since its inception in 1975, the Company has continually strived to create products that follow a body-before-fabric philosophy, placing equal emphasis on comfort, aesthetics and quality. Delta Galil develops innovative seamless apparel including bras, shapewear and socks; intimate apparel for women; extensive lines of underwear for men and branded Men’s underwear including its own brands Schiesser, Eminence, Athena & Liabel; babywear, activewear, sleepwear such as the Delta and PJ Salvage brand, and leisurewear. Delta Galil also designs, develops markets and sells branded denim and apparel under the brand 7 For All Mankind®, and ladies apparel under the brand Splendid®. In addition, it sells its products under brand names licensed to the company, including Wilson, adidas, Columbia, Tommy Hilfiger and others. For more information, visit www.deltagalil.com.