The Company Behind “FLO Vitamins” Enters Vaginal Health Space With New Science-Backed Collection Of Vaginal Probiotic And Urinary Tract Supplements

Women’s health brand O Positiv is entering the vaginal health space with its latest supplement collection URO, which launches today. The non-GMO, vegan and major-allergen free Vaginal Probiotic (URO VP) and Urinary Tract (URO UT) Capsules are intended to support overall vaginal balance, ultimately helping with vaginal and urinary tract health.

“As someone who is prone to recurrent UTIs, I couldn’t be more excited to introduce the world to the URO collection,” said O Positiv Co-Founder Brianna Bitton. “There are many disruptive issues that come with the territory of being a woman, which we’re often told to “deal with,” and that never sat right with me. O Positiv is here to provide a sense of relief and transparency by creating quality solutions that women can feel confident in consuming and actually see positive differences from – URO does just that.”

“Vaginal health is so important and requires maintenance of the vaginal flora. Vaginal probiotics are helpful when it comes to long-term benefits, in addition to the urinary tract, as they can restore the urogenital flora in individuals and help create better outcomes,” said O Positiv Medical Advisor and OB/GYN Dr. Jessica Shepherd. “The body has pH balances in every area including the vagina and bladder, and in order to optimize the pH in the vagina, probiotics can help with supporting a healthy environment.”

O Positiv was the first brand to address the lack of hormone-free PMS aids on the market with its science-backed gummy vitamin, FLO. As a result of FLO’s rapid success, the company has since expanded on its product portfolio to include supplements that identify additional gaps in women’s health such as menopause, metabolism, skincare and digestion. O Positiv’s current product portfolio includes MENO Multi-Symptom Menopause Relief Capsules, MOTO Metabolism Boosting Capsules, RETRO Glowing Skin Gummies, GOGO Pre + Probiotic Fiber Powder and more.

URO’s VP and UT Capsules each come available in a single bottle (30 servings / $31.99), with the option to be purchased via a subscription model (30 servings / $26.99). To learn more, please visit opositiv.com and follow @urovitamin and @opositiv on Instagram.

O Positiv is at the forefront of the women’s health industry and creates innovative products to address real, common issues that women of all ages experience. With a deep belief that small changes accumulate into major outcomes, O Positiv radiates positivity through tiny opportunities to take greater joy in health. Whether it’s contributing to a good day, month or year, O Positiv delivers meaningful health outcomes through little moments of joy and self care. The company’s current lineup of science-backed supplements are available for purchase at opositiv.com.

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