Yili Launches Personal Safety Education Initiative for Girls to Celebrate International Day of the Girl Child

The initiative seeks to raise security awareness and create a safer growing environment for girls. It has been rolled out at several schools at home and abroad, including campuses in China, Myanmar, Indonesia and Thailand, and will soon be promoted to over 500 “Yili Safe Campus” around China.

As a response, Yili designed an engaging and simple “NONO” Radio Calisthenics which combines morning exercises with chants on body safety practices. The “NONO” mosquito patch is properly illustrated to highlight which body parts should not be touched.

The Tai Chen Primary School in Hebei Province, China, one of “Yili Safe Campus“, is a pilot site where Yili collaborated with the local education bureau and sports bureau to introduce the “NONO” Radio Calisthenics. Teacher Liang Weibing stated that the exercise is valuable since it helps children build up safety awareness and foster self-defense skills.

The “NONO” Radio Calisthenics was later translated into several languages for students in Myanmar, Indonesia and Thailand. Yili collaborates with the China Foundation for Rural Development to teach “NONO” Radio Calisthenics to local girl students in Myanmar. Ms Moe Myint Nwe, the headmistress of the No. 18 Basic Education Primary School in Yangon, acknowledged positive student comments. In addition, the company gifted 48,000 cartons of pure milk to 10 schools in Hlaingthaya, Yangon.

The headmaster of the No. 9 primary school in central Jakarta, Indonesia, said, “We appreciate Yili’s efforts to teach children how to protect and love themselves and Joyday ice cream in celebration of the International Day of the Girl.” Yili’s brand Cremo visited Wat Suwan Chindaram school at Pathum Thani to introduce the “NONO” Radio Calisthenics to the children and share delicious ice cream with them.

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