Multi-Platinum Recording Artist & Actress Jordin Sparks Shines a Spotlight on Cantu Beauty In the Community as Brand Ambassador

Award-winning hair care brand, Cantu Beauty, has announced Grammy-nominated, multi-platinum singer/songwriter Jordin Sparks as the brand’s ambassador. As a longtime fan of the brand’s hydrating conditioning treatments and styling gels, Sparks is joining forces with Cantu to help shine a spotlight on the brand’s community initiatives that give back to young women all over the world, specifically with the brand’s partnership with global nonprofit, Women Empowering Nations.

“It’s a dream to be working with Cantu to help uplift the next generation of women who are on their own unique and powerful journeys to building their bright futures,” Sparks shares. “Beyond the products, Cantu really does so much for the community specifically for women empowerment in which I am super passionate about.”

Sparks officially kicked off the partnership last month as she made a surprise virtual visit to the final 11 young women who were awarded a spot in the Cantu GLOW Global Fellowship, a four-month hands-on experience in the beauty industry with Women Empowering Nations. The fellowship concluded with a capstone and group travel seminar to Accra, Ghana this month where each young woman was immersed in four areas within the beauty industry — consumer, concept, commercial, and campaign — allowing them to experience a beauty campaign from concept to shelf.

For more details on Cantu Beauty’s community initiatives or to join the Cantu Crew, follow @cantubeauty on Instagram, Facebook, and Twitter or visit them at cantubeauty.com.

ABOUT CANTU BEAUTY

It’s Cantu Beauty’s mission to celebrate you in all your glory. Whether you’re rocking coils, curls, waves, or straight tresses, Cantu designs products specifically with you and your hair’s versatility in mind. Cantu’s collection of award-winning products is inspired by beautifully textured hair to help you achieve any look you desire. With a one-of-a-kind formula, Cantu helps achieve everything from cutting-edge looks to classic styles. Cantu Beauty is a part of PDC Wellness & Personal Care. For more information, visit pdcwellness.com.

CANTU BEAUTY MEDIA CONTACT
Brianna Cameron
[email protected]

FOR JORDIN SPARKS
Victoria Varela, Varela Media
[email protected]