Today, Baby Dove launched ‘#BabySkin Advice,’ on its TikTok page @BabyDoveCare. The series provides expert advice from leading dermatologists and pediatricians to help parents in search of trusted products to care for their newborns unique and delicate skin needs.
A recent Baby Dove survey reveals that 92% of new moms feel it’s stressful when their new baby arrives.1 And while the stress of caring for a newborn is common, Baby Dove is helping new parents trust their way when it comes to at least one daunting task; taking care of their baby’s delicate skin.
Within Baby Dove’s TikTok social series, the expert will directly respond to recently posted videos by overwhelmed new parents and offer personalized healthcare professional counsel on a variety of important baby skincare topics like baby’s skincare routine in the dry winter months, proper care and considerations for babies with Melanin-rich skin, and more.
Baby Dove is partnering with pediatricians who have decades of experience working with parents to address common and unique skin issues. Experts include:
Baby Dove’s Rich Moisture skin products include Rich Moisture Hypoallergenic Wash,a tear-free tip-to-toe wash gently cleanses baby’s delicate skin, retains natural skin moisture and is made with prebiotic moisturizer and 100%skin-natural nutrients. * The Rich Moisture Hypoallergenic Lotion replenishes skin essential nutrients to help baby’s skin retain its natural moisture, sooths dry skin from first use and provides 24 hours of moisture, leaving baby’s skin feeling soft and delicately scented.
“This will be my second year partnering with Baby Dove and I’m impressed by the brand’s products and ongoing commitment to ‘meeting parents where they are’ by encouraging them to trust their way as the seek the right techniques and products to care for their baby’s skin,” said Dr. Latanya Benjamin. “As a dermatologist with a special interest in caring for melanin-rich skin, I’m eager to not only offer my advice to all parents, but also provide support to parents raising babies of color who often have sensitive skin that’s prone to irritation.”
“As a professional dedicated to helping parents and families raise the next generation with the best care, I am excited to partner with Baby Dove to share my tips and tricks on baby skincare on an engaging platform like TikTok,” said Dr. Amna Hussain. “I am here to help parents become more comfortable and feel equipped on this unique journey called parenthood.”
Since Baby Dove entered the baby care market in 2017, the brand has aimed to bring the 60-year superior care credentials of Dove to the most delicate skin – offering a unique product range that addresses diverse skin types.
* Our nutrients are identical to those naturally found in skin
Dove started its life in 1957 in the US, with the launch of the Beauty Bar, with its patented blend of mild cleansers and ¼ moisturizing cream. Dove’s heritage is based on moisturization, and it is proof not promises that enabled Dove to grow from a Beauty Bar into one of the world’s most beloved beauty brands.
For 60 years, Dove has been committed to broadening the narrow definition of beauty in the work they do through a series of actions, including:
Supporting diverse imagery in media and advertising via The ‘Dove Real Beauty Pledge:
Ending race-based hair discrimination via The CROWN Act:
About Baby Dove
Baby Dove entered the baby care market in 2017 – with the aim to bring something very different in terms of superior care to baby skin. Baby Dove was created from the long, trusted heritage of Dove, with the goal to bring the 60-year superior care credentials to the most delicate skin: baby skin. Baby Dove® is available nationwide in food, drug and mass outlet stores.
Unilever is one of the world’s leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products, with sales in over 190 countries and products used by 2.5 billion people every day. We have 149,000 employees and generated sales of €50.7 billion in 2020. Over half of our footprint is in developing and emerging markets. We have around 400 brands found in homes all over the world – including iconic global brands like Dove, Lifebuoy, Knorr, Magnum, OMO and Surf; and other brands such as Love Beauty & Planet, Hourglass, Seventh Generation and The Vegetarian Butcher.
Our vision is to be the global leader in sustainable business and to demonstrate how our purpose-led, future-fit business model drives superior performance. We have a long tradition of being a progressive, responsible business. It goes back to the days of our founder William Lever, who launched the world’s first purposeful brand, Sunlight Soap, more than 100 years ago, and it is at the heart of how we run our company today.
The Unilever Compass, our sustainable business strategy, is set out to help us deliver superior performance and drive sustainable and responsible growth, while:
While there is still more to do, we are proud to have been recognized in 2020 as a sector leader in the Dow Jones Sustainability Index and – for the tenth-consecutive year – as the top ranked company in the 2020 GlobeScan/SustainAbility Sustainability Leaders survey.
For more information about Unilever and our brands, please visit www.unilever.com.
Lisa Fernandez | [email protected]
1 Baby Dove x 4th Trimester Project Maternal Mental Health Whitepaper Delivered by the 4th Trimester Project Team at UNC Chap