Philips Avent, the number one childcare brand recommended by moms worldwide, introduces the Parent’s Path Art Collection by Philips Avent, a curation of custom artwork created in partnership with artists who are moms. The collection demonstrates the paradox of the unforeseen detours and magical milestone moments that parents experience. Each artist reflects on their unique journey with motherhood while depicting self-expression, self-care and community support as essential parts of nurturing new parents through the journey.
Philips Avent knows parenthood comes with its own personal journeys for moms, who continue to learn and grow while prioritizing baby and often neglect to nurture themselves along the way and embrace the fact that it takes a village. The hope is that parents find comfort in the art, knowing that Philips Avent understands each parenting journey is different and offers tools and support to help navigate challenges and prioritize parents’ wellbeing, whether that is transitioning from breast to bottle feeding, sleep training, or soothing a colicky baby. Designed in partnership with healthcare professionals, Philips Avent feeding and soothing tools are innovative solutions to help parents give their babies the best care, ultimately helping to maintain their own peace of mind.
“As a trusted mother and childcare companion for over 35 years, Philips Avent understands that no two parenting experiences are the same,” said Brenda Kapner, Marketing Director at Philips Avent. “We are committed to supporting all parents as they discover what works best for them and baby and are thrilled to demonstrate this by providing an intimate look into four individual parenting paths that all parents can relate to.”
The Parent’s Path Art Collection by Philips Avent begins with custom artwork developed by a group of mothers who share similar, yet totally unique experiences with parenthood.
“I am honored to use my art to contribute to the larger conversation around the individuality of each parenting experience,” says Aimee Koran, mom of two, interdisciplinary artist and Philips Avent partner. “My works are created through the lens of motherhood and shine a light on the otherwise invisible labor inherent in that journey. The opportunity to partake in this art collection with Philips Avent has allowed the perfect space and creative freedom to talk about the trials and tribulations of parenthood and needs of parents.”
Parents are encouraged to share their own photos and artwork of their parenting moments with Philips Avent by following @PhilipsAvent and using the hashtag #AParentsPath. For more information about the Parent’s Path Art Collection by Philips Avent, visit https://www.usa.philips.com/c-e/mo/parents-path.
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people’s health and well-being through meaningful innovation. Philips’ patient- and people-centric innovation leverages advanced technology and deep clinical and consumer insights to deliver personal health solutions for consumers and professional health solutions for healthcare providers and their patients in the hospital and the home. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, ultrasound, image-guided therapy, monitoring and enterprise informatics, as well as in personal health. Philips generated 2022 sales of EUR 17.8 billion and employs approximately 77,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.