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Pioneer Management Consulting Certified as a Women-Owned Business

“I am honored that Pioneer has received the WBE certification and grateful to Brian and Molly for their trust in me to co-lead this organization. I’ve personally been inspired by many other female leaders throughout my career, and I consider myself to be a huge champion of women in business. Above all, I see this certification as an opportunity to highlight the diversity of our organization.”

By Girl Power News , in News , at April 25, 2023

Pioneer Management Consulting has been certified as a women-owned business. Laura Nelson, who was promoted to general manager of Pioneer’s Minneapolis office last December, has also joined Molly Koenen and Brian Westerhaus as an owner of the firm.

This big step is one of many for Nelson in recent years. She first joined Pioneer as a Practice Director in October 2019 after honing her skills in change management at various Fortune 500 companies.

Nelson states:

Getting certified as a women-owned business is also an important step for Pioneer; it’s a rigorous process that ultimately requires approval from the Women’s Business Enterprise National Council (WBENC) or from a WBE program administered by a city, county, or state.

To qualify as a WBE, a company must:

According to recent data, the national average of women-owned small businesses per 100,000 is 3,390.49. Unfortunately, Minnesota is behind the curve, with just 3,189 out of every 100,000 businesses being women-owned.

Walking the Walk toward Diversity, Equity, and Inclusion

Pioneer has long been committed to honoring its DEI initiatives in thought, word, and deed.

Together with over 1,500 like-minded CEOs and business leaders, Brian Westerhaus signed the CEO Action Pledge, promising to create more inclusive cultures while not being afraid of having difficult conversations about diversity, equity, and inclusion.

Honest Conversations Build Award-Winning Cultures

In 2022, the Star Tribune ranked Pioneer fourth on its list of Top 200 Workplaces for small businesses. Its ranking is based on the following criteria:

The growing firm also received the Communications Excellence Award among all organizations for creating a space where employees can be seen and heard, keeping up-to-date on its initiatives and vision, and creating a culture of inclusivity and belonging.

The company currently has a 99% employee engagement score, which the firm believes is also a significant factor in its 97% client satisfaction score.

About Pioneer Management Consulting

Pioneer Management Consulting is a business management consulting firm headquartered in Minneapolis, Minnesota. Its Denver office, located in the Lower Highlands District, was opened earlier this year. Pioneer was founded by Brian Westerhaus in 2009 to help midsize to enterprise-scale businesses navigate complex transformation projects through four disciplines: strategy, execution, organizational change, and data analytics. Its core values — humble, hungry, and connected — inform all of the firm’s decisions. Learn more at

Media Contact
Molly Koenen, Partner and Owner
[email protected]
Cell: (763) 331-1845