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OneAmerica Survey, Whitepaper Offer Insights on Female Financial Advisors

Understanding motivations, hurdles and success factors key to recruiting and retention

By Girl Power News , in News , at March 1, 2023

OneAmerica® today unveiled findings from a recent survey of over 200 female financial advisors. The results, detailed in a corresponding whitepaper, offer eye-opening insights on what motivates women to join and stay in the financial advisor profession, the unique challenges they face, and the common factors that fuel their success.

The survey was commissioned as part of the OneAmerica Female Retirement Professionals Program — an initiative created and envisioned by Sandy McCarthy, president of Retirement Services at OneAmerica and a 30-plus year veteran of the financial services industry. McCarthy also leads and chairs the program.

Survey of female financial advisors offers insights on what motivates women to join and stay in the profession.

“Our program is about coming together to engage, empower and elevate female advisors,” said McCarthy. “What we learned from the survey allows us to do just that — establishing a baseline as we continue to advance this important discussion and translate our findings into action.”

Key highlights from the whitepaper, “Success Factors for Female Financial Advisors,” include:

McCarthy sees clear action steps in the survey’s results.

“My first reaction when I saw these results was that we could make a difference,” said McCarthy. “We’re really seeing just how significant and formative an advisor’s first few years can be. Being aware is the first step. From here, we can work together as an industry — not only to get women in the door, but to support, retain and grow them throughout their careers. There’s incredible opportunity here.”

OneAmerica previewed the survey findings with a select group of industry professionals in December 2022 and is planning to connect with individual advisor firms in 2023 — sharing information that may help firms refine their approach to attracting and retaining female advisors. Planning is also underway for additional events, programming and connection opportunities for the OneAmerica Female Retirement Professionals Program as a whole.

“As a female who has spent my 30-plus year career in the financial services industry, I’ve seen firsthand the value that female financial professionals bring to their clients, and to the industry itself,” said McCarthy. “It was so important to me personally, and to OneAmerica, to create a program that has a meaningful impact. It’s exciting to see this work come to life.”

OneAmerica® is the marketing name for the companies of OneAmerica.

Tammy Lieber
Public Relations
[email protected]
(317) 413-1417